1st Place, Social Media Promotion
2024-25, Division 2, Digital Media and Multimedia
By Kate Groves, Ellora Kirbat & Willow Rosenfeld
The Communicator Online
Ann Arbor Community HS
DM-06. Social Media Promotion
Use of social media platforms to promote or generate traffic to a news website, broadcast news program or print news publication; to promote the sale of the yearbook; or to promote a project affiliated with the student media program. Entry may include a series of social media posts from multiple platforms and should include a mix of media (text, photos, video, graphics, etc.). Gather social media posts to be considered as part of this entry so they are available at a single URL by using an online curation tool, by embedding the social media content into a web page, or by capturing screenshots of posts and including them in a presentation slide deck. Judges should be able to see all social media posts at once without clicking on any extra links. Submit a URL to the entry.
JUDGING CRITERIA
CONTENT:
- Promotional posts contain a clear key message and call to action to promote an element of the student media program
- Mixes quality writing with the use of other media (photos, video, information graphics, etc.) to maximize use of social media platforms
- Writing is clear, concise and vivid
- Social media platforms are used to reach, inform and engage with the audience
MULTIMEDIA PRODUCTION QUALITY:
- Audio is clear; volume is consistent
- Music (if used) is appropriate for the subject matter, is not distracting and does not violate copyright
- Video is steady/not shaky
- Video exhibits best practices for B-roll: wide, medium, tight shots; limited use of pans/zooms
- Video footage is framed well; follows composition standards; is in focus with good lighting
- Text in any graphic elements is a good size, color to read
- Photo is effectively cropped to emphasize center of interest and enhance content
- Photo is technically strong:
- in focus
- proper contrast
- not too grainy or muddy
- Photographer paid attention to rules of composition; Avoids distracting back/foreground