1st Place, Personality Profile Social Media Coverage
2024-25, Division 1, Digital Media and Multimedia
By Andrew Little
Bolt Media
H. H. Dow HS
DM-03. Personality Profile Social Media Coverage
Coverage by any MIPA member program via social media that captures the life, interests, and/or accomplishments of a well-known or interesting person, based on interviews. Entry may include a series of social media posts from multiple platforms and should include a mix of media (text, photos, video, graphics, etc.). While coverage may include a link to a detailed report on your website, key elements of the story should be told directly on social media platforms. Submit personality profiles related to sports in this category. Gather social media posts to be considered as part of this entry so they are available at a single URL by using an online curation tool, by embedding the social media content into a web page, or by capturing screenshots of posts and including them in a presentation slide deck. Judges should be able to see all social media posts at once without clicking on any extra links. Submit a URL to the entry.
JUDGING CRITERIA
CONTENT:
- Clear, relevant, engaging angle that makes story worthy of coverage
- Mixes quality writing with the use of other media (photos, video, information graphics, etc.) to maximize use of social media platforms
- Content is original for social media; avoids summarizing website stories or republishing other materials
- Displays sound journalistic principles; shows thorough reporting skills with facts/quotes that enrich story and reflect effective interviewing
- Coverage goes beyond the superficial to give a total perspective and feel for the subject
- Avoids opinion unless properly attributed
- Writing is clear, concise and vivid
- Proper diction/grammar; uses third person
- Social media platforms are used to reach, inform and engage with the audience
MULTIMEDIA PRODUCTION QUALITY:
- Audio is clear; volume is consistent
- Music (if used) is appropriate for the subject matter, is not distracting and does not violate copyright
- Video is steady/not shaky
- Video exhibits best practices for B-roll: wide, medium, tight shots; limited use of pans/zooms
- Video footage is framed well; follows composition standards; is in focus with good lighting
- Text in any graphic elements is a good size, color to read
- Photo is effectively cropped to emphasize center of interest and enhance content
- Photo is technically strong:
- in focus
- proper contrast
- not too grainy or muddy
- Photographer paid attention to rules of composition; Avoids distracting back/foreground