1st Place, Business Advertisement
2024-25, Division 1-3, Yearbook Visual
By Staff
The Enthymion
Ann Arbor Huron HS
Y-13. Business Advertisement
One advertisement for a business, organization, product or service. Ad may use a professionally designed company logo. In the “Non Student Work Copyright” field on the entry form, please describe any elements in the ad that are not created by the student entrant. Submit a PDF or image file of the spreads including the advertisements. If the ad appears on a page with multiple other ads, please CLEARLY INDICATE ON THE ENTRY FORM WHICH ADS YOU WISH JUDGED in the Additional Information field.
JUDGING CRITERIA
- Ad contains a clear key message responding to a student or community need and promotes a specific product or service offered by a business.
- Ad has a strong center of visual interest/a clear dominant element that supports the key message. (Unless designing a business card size ad, this typically is not the logo of the business.)
- Includes a well-written headline to attract interest and promote the ad’s key message; the headline is not the name of the business
- Copy follows up on the headline and further explains the ad’s key message
- Ad includes the name and contact information of the business and may include its logo; other information that might encourage readers to take action may be included
- The elements in the design encourage the reader’s eye to view all parts of the ad
- Typography enhances readability and attractiveness of design. Typically limited to one or two typefaces.