1st Place, Headline Writing
2023-24, Division 1, Yearbook Verbal
By Fiona Crawford
The Salinian
Saline HS
Y-06. Headline Writing
For each entry, submit a set of three primary/secondary headline combinations. Submit entire spreads.
Judging Criteria
- Clever/imaginative, engages the reader
- Draws reader into copy
- Contents of headline establishes visual/verbal connection between photos and copy
- The primary and secondary headlines work together to clarify the content of the spread
- Primary headline is short and grabs the reader’s attention
- Secondary headline is sentence-like and summarizes the story
- Adheres to rules of good journalism including: avoiding label headlines, freedom from editorial comment, careful editing and proofreading to eliminate mechanical errors, correct use of grammar
- Design reinforces the visual aspects of the book and reflects modern type treatment
- Do not submit single deck (one line) headlines