1st Place, Commercial
2023-24, Division 1-2, Video Production
By Cody Stedman
Hornet Nation
Saline HS
VP-01. Commercial
Commercials should be exactly 30 seconds or 60 seconds, as required by television. Commercials should advertise products, businesses or events that are appropriate to students or their community. Commercials may also promote school clubs, events and money-making projects.
Judging Criteria
CONTENT
- Does the content match the requirements of the category?
AUDIO
- Is it clear? Is there any audio distortion? Was the appropriate mic used? Is the mic properly placed? Is there a “popping” sound from the reporter? Does the audio fit the action/pace of the video? Is the volume consistent?
VIDEO
- Is there obvious use of a tripod or is the video shaky? If no tripod was used, was it appropriate to shoot handheld? Is the color consistent? Have the shots been white-balanced? Are there different angles for a variety of shots? Are the shots framed well without cutting out important information? Do the shots have good lighting? Do shots “cross the line/axis”?
EDITING
- Is there an overuse of transitions? Does the piece have a good pace & flow? Are there any errors in continuity and/or screen direction? Are there any lagging lulls and/or jump cuts? Are any of your shots/scenes unnecessary?
GRAPHICS/CG (if any)
- Is the text a good size, good color, and within the safe title area? Does the text appear long enough for the audience to read? Does the graphic(s) have any spelling/grammar errors? Are graphics/chromakeys clean?
AUTOMATIC DISQUALIFICATIONS:
- If the video does not meet the specific time requirement (such as the 30/60s rule for PSAs & Commercials) (not including any black/slates before or after the video itself).
- If the video does not meet the category description.
- If the video includes copyrighted music or graphics
Use of music or other content that is not created by student staff members:
- If any music is included in an entry, indicate the title(s) of track(s) used and source of the music. Provide this information either in a name-slate/title card in a video entry or in the space provided on the entry form.
- If you are making a “fair use” claim on copyrighted materials, please cite your reasoning in the entry form.