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1st Place, Personality Profile Social Media Coverage
2023-24, Division 1, Digital Media and Multimedia
By Adiya Wysong & Kyrah Bey
Portrait
East Lansing HS
DM-03. Personality Profile Social Media Coverage
Coverage by any MIPA member program via social media that captures the life, interests, and/or accomplishments of a well-known or interesting person, based on interviews. Entry may include a series of social media posts from multiple platforms and should include a mix of media (text, photos, video, graphics, etc.). While coverage may include a link to a detailed report on your website, key elements of the story should be told directly on social media platforms.
Judging Criteria
CONTENT
- Clear, relevant, engaging angle that makes story worthy of coverage
- Mixes quality writing with the use of other media (photos, video, information graphics, etc.) to maximize use of social media platforms
- Content is original for social media; avoids summarizing website stories or republishing other materials
- Displays sound journalistic principles; shows thorough reporting skills with facts/quotes that enrich story and reflect effective interviewing
- Coverage goes beyond the superficial to give a total perspective and feel for the subject
- Avoids opinion unless properly attributed
- Writing is clear, concise and vivid
- Proper diction/grammar; uses third person
- Social media platforms are used to reach, inform and engage with the audience
MULTIMEDIA PRODUCTION QUALITY
- Audio is clear; volume is consistent
- Music (if used) is appropriate for the subject matter, is not distracting and does not violate copyright
- Video is steady/not shaky
- Video exhibits best practices for B-roll: wide, medium, tight shots; limited use of pans/zooms
- Video footage is framed well; follows composition standards; is in focus with good lighting
- Text in any graphic elements is a good size, color to read
- Photo is effectively cropped to emphasize center of interest and enhance content
- Photo is technically strong:
- in focus
- proper contrast
- not too grainy or muddy
- Photographer paid attention to rules of composition; Avoids distracting back/foreground