1st Place, Headline Writing
2022-23, Division 2, Yearbook Verbal
By Staff
Ceniad
East Lansing HS
Y-06. Headline Writing
For each entry, submit a set of three primary/secondary headline combinations. Submit entire spreads. CLEARLY INDICATE ON THE ENTRY FORM WHICH HEADLINES YOU WISH JUDGED in the Additional Information field. Do not submit label headlines or one-word headlines with no secondary headline.
Judging Criteria
- Clever/imaginative, engages the reader
- Draws reader into copy
- Contents of headline establishes visual/verbal connection between photos and copy
- The primary and secondary headlines work together to clarify the content of the spread
- Primary headline is short and grabs the reader’s attention
- Secondary headline is sentence-like and summarizes the story
- Adheres to rules of good journalism including: avoiding label headlines, freedom from editorial comment, careful editing and proofreading to eliminate mechanical errors, correct use of grammar
- Design reinforces the visual aspects of the book and reflects modern type treatment
- Do not submit single deck (one line) headlines