1st Place, Headline Writing
2021-22, Division 3, Yearbook Verbal
By Sienna Trier, Ava Mitton, Zoe Frederick & Janice King
The Hornet
Saline MS
WHEN TIMES ARE RUFF: Pets brighten up a tough summer
A BLOCHBUSTER SUMMER: The Blochs share their summer successes
HELPFUL HINTS FROM HEADBAND HOMIES: The Headband Gang gives advice on how to succeed in running
Y-06. Headline Writing
Judging Criteria
- Clever/imaginative, engages the reader
- Draws reader into copy
- Contents of headline establishes visual/verbal connection between photos and copy
- The primary and secondary headlines work together to clarify the content of the spread
- Primary headline is short and grabs the reader’s attention
- Secondary headline is sentence-like and summarizes the story
- Adheres to rules of good journalism including: avoiding label headlines, freedom from editorial comment, careful editing and proofreading to eliminate mechanical errors, correct use of grammar
- Design reinforces the visual aspects of the book and reflects modern type treatment
- Do not submit single deck (one line) headlines