1st Place, Commercial
2021-22, Division 2, Video Production
By Aaron King
Mountie Nation Station
Northwest HS
VP-01. Commercial
Commercials should be exactly 30 seconds or 60 seconds, as required by television. Commercials should advertise products, businesses or events that are appropriate to students or their community. Commercials may also promote school clubs, events and money-making projects. (Don’t forget MIPA’s copyright policy applies to graphics in this category!)
Judging Criteria
AUDIO
- Is it clear? Is there any audio distortion? Was the appropriate mic used? Is the mic properly placed? Is there a “popping” sound from the reporter? Does the audio fit the action/pace of the video? Is the volume consistent?
VIDEO
- Is there obvious use of a tripod or is the video shaky? If no tripod was used, was it appropriate to shoot handheld? Is the color consistent? Have the shots been white-balanced? Are there different angles for a variety of shots? Are the shots framed well without cutting out important information? Do the shots have good lighting? Do shots “cross the line/axis”?
EDITING
- Is there an overuse of transitions? Does the piece have a good pace & flow? Are there any errors in continuity and/or screen direction? Are there any lagging lulls and/or jump cuts? Are any of your shots/scenes unnecessary?
GRAPHICS/CG (if any)
- Is the text a good size, good color, and within the safe title area? Does the text appear long enough for the audience to read? Does the graphic(s) have any spelling/grammar errors? Are graphics/chromakeys clean?