1st Place, Advertising Layout
2021-22, Division 1-2, News Design & Information Graphics
By Grace Montgomery
The Bucs’ Blade
Grand Haven HS
ND-03. Advertising Layout
This category includes ads for which students have created the artwork or photography, written heads and copy and done the layout. Professionally created logos may be used. Ads should be attractive, informative and give all essential information. This entry is a single advertisement, not a page of advertisements.
Judging Criteria
- Copy provides desired information
- Copy appropriate; concise, specific, and fast moving
- Copy attempts to motivate the reader
- Illustrations/photos clear
- Parts of the ad assembled to give interesting appearance (balance)
- Gaze motion or eye movement arranged properly
- Distinctive: simplicity, action, emphasis, color, photography
- Standing details attractively arranged (trademark, name, address)