By Staff
Executive
Henry Ford II HS
1st Place
Division 3, Yearbook Verbal
Y-08. Headline Writing
Note: 1 entry = a set of 3 headlines. Submit all three headlines in the set in the same entry form. If you submit more than 1 entry in this category, please be sure to give each entry a unique Entry Title.
For each entry, submit a set of three primary/secondary headline combinations. Submit entire spreads. CLEARLY INDICATE ON THE ENTRY FORM WHICH HEADLINES YOU WISH JUDGED in the Additional Information field. Do not submit label headlines or one-word headlines with no secondary headline. Submit PDF or image files of the page(s). FOR SPREADS (a spread is two facing pages), if possible save your entry as a spread, creating a single horizontal page out of two vertical pages. Otherwise, the judges may not see both pages of your spread together and will not get the full impact of your design.
JUDGING CRITERIA
- Clever/imaginative, engaging the reader
- Draws reader into copy
- Contents of headline establishes visual/verbal connection between photos and copy
- The primary and secondary headlines work together to clarify the content of the spread
- Primary headline is short and grabs the reader’s attention
- Secondary headline is sentence-like and summarizes the story
- Adheres to rules of good journalism including: avoiding label headlines, freedom from editorial comment, careful editing and proofreading to eliminate mechanical errors, correct use of grammar