By Vikram Lakshmanan
BHHS Today
Bloomfield Hills HS
1st Place Division 1, News Design
Advertising Layout
JUDGING CRITERIA
- Copy provides desired information
- Copy appropriate; concise, specific, and fast moving
- Copy attempts to motivate the reader
- Illustrations/photos clear
- Parts of the ad assembled to give interesting appearance (balance)
- Gaze motion or eye movement arranged properly
- Distinctive: simplicity, action, emphasis, color, photography
- Standing details attractively arranged (trademark, name, address)