{"id":7149,"date":"2024-06-25T15:04:41","date_gmt":"2024-06-25T19:04:41","guid":{"rendered":"https:\/\/acutabove.mipamsu.org\/?p=7149"},"modified":"2024-06-25T15:04:44","modified_gmt":"2024-06-25T19:04:44","slug":"macys-messy-monday-trailer","status":"publish","type":"post","link":"https:\/\/acutabove.mipamsu.org\/?p=7149","title":{"rendered":"Macy’s Messy Monday Trailer"},"content":{"rendered":"\n

Click here<\/a> to watch video. <\/p>\n\n\n\n

1st Place, Social Media Promotion
<\/strong>2022-23, Division 1, Digital Media and Multimedia<\/p>\n\n\n\n

By Ella Musto & Macy Van Tiem
<\/strong>Athens TV
Troy Athens HS<\/p>\n\n\n\n

DM-06. Social Media Promotion<\/h2>\n\n\n\n

Use of social media platforms to promote or generate traffic to a news website, broadcast news program or print news publication; to promote the sale of the yearbook; or to promote a project affiliated with the student media program. Entry may include a series of social media posts from multiple platforms and should include a mix of media (text, photos, video, graphics, etc.).<\/p>\n\n\n\n

Judging Criteria<\/h3>\n\n\n\n

CONTENT<\/strong><\/p>\n\n\n\n

    \n
  • Promotional posts contain a clear key message and call to action to promote an element of the student media program<\/li>\n\n\n\n
  • Mixes quality writing with the use of other media (photos, video, information graphics, etc.) to maximize use of social media platforms<\/li>\n\n\n\n
  • Writing is clear, concise and vivid<\/li>\n\n\n\n
  • Social media platforms are used to reach, inform and engage with the audience<\/li>\n<\/ul>\n\n\n\n

    MULTIMEDIA PRODUCTION QUALITY<\/strong><\/p>\n\n\n\n

      \n
    • Audio is clear; volume is consistent<\/li>\n\n\n\n
    • Music (if used) is appropriate for the subject matter, is not distracting and does not violate copyright<\/li>\n\n\n\n
    • Video is steady\/not shaky<\/li>\n\n\n\n
    • Video exhibits best practices for B-roll: wide, medium, tight shots; limited use of pans\/zooms<\/li>\n\n\n\n
    • Video footage is framed well; follows composition standards; is in focus with good lighting<\/li>\n\n\n\n
    • Text in any graphic elements is a good size, color to read<\/li>\n\n\n\n
    • Photo is effectively cropped to emphasize center of interest and enhance content<\/li>\n\n\n\n
    • Photo is technically strong:\n
        \n
      • in focus<\/li>\n\n\n\n
      • proper contrast<\/li>\n\n\n\n
      • not too grainy or muddy<\/li>\n<\/ul>\n<\/li>\n\n\n\n
      • Photographer paid attention to rules of composition; Avoids distracting back\/foreground<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

        Click here to watch video. 1st Place, Social Media Promotion2022-23, Division 1, Digital Media and Multimedia By Ella Musto & Macy Van TiemAthens TVTroy Athens HS DM-06. Social Media Promotion Use of social media platforms to promote or generate traffic to a news website, broadcast news program or print news publication; to promote the sale […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[10,177],"tags":[206,20],"class_list":["post-7149","post","type-post","status-publish","format-standard","category-dm","category-social-media-promotion","tag-2022-23","tag-division1","entry"],"jetpack_publicize_connections":[],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"PJ Pfeiffer","author_link":"https:\/\/acutabove.mipamsu.org\/?author=15"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6K0n6-1Rj","_links":{"self":[{"href":"https:\/\/acutabove.mipamsu.org\/index.php?rest_route=\/wp\/v2\/posts\/7149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/acutabove.mipamsu.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/acutabove.mipamsu.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/acutabove.mipamsu.org\/index.php?rest_route=\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/acutabove.mipamsu.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7149"}],"version-history":[{"count":0,"href":"https:\/\/acutabove.mipamsu.org\/index.php?rest_route=\/wp\/v2\/posts\/7149\/revisions"}],"wp:attachment":[{"href":"https:\/\/acutabove.mipamsu.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/acutabove.mipamsu.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/acutabove.mipamsu.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}